Bud Selig and the Milwaukee Brewers Book Specifics

I’m close to the deadline for turning my Bud Selig and the Milwaukee Brewers historical book over to McFarland, so I think this is a great opportunity to let everyone know a bit about the content.  For those already following me, the scope changed dramatically since when I started.

I also think it’s important to tell you what the book DOES NOT cover so your expectations are set properly.

Finally, who might benefit from reading the book?

In a nutshell the book covers…

  • A backstory through Milwaukee’s rich baseball history and Selig’s childhood baseball experiences to put his later quest of returning baseball back to Milwaukee into proper context
  • The rise and fall of the Milwaukee Braves which led to Selig’s new ownership group (Teams Inc. – later Milwaukee Brewers Inc.) fighting first to keep the Braves in town, then doing everything possible to acquire a new franchise
  • Covers the brief history of the Seattle Pilots, from their expansion into major league baseball through financial ruin and bankruptcy court
  • Details the mad scramble to relocate a team with just one week before season
  • Provides a breakdown of the 1970 baseball season, including everything from countless roster moves to wacky promotions such as 69 year old Milt Mason being christened “Bernie Brewer” while spending the summer on top the scoreboard
  • From there the book covers all the highs and lows of the Brewers franchise up until the Selig family sold the team to Mark Attanasio in 2004 – from individual players to full teams and historical moments such as the final game played at Milwaukee County Stadium along with the opening of Miller Park
  • Finally we move up to the present day with the recent 1982 team reunion at Miller Park and Bud Selig’s induction into the Hall of Fame

And that last point is an excellent segue into what the book does not do…

  • It does not go into detail about Selig’s time as baseball commissioner, other than how it related to the Brewers (transferring team ownership, the team moving to the National League, etc.)
  • It does not take a side as to how good/awful a commissioner Selig was.  Books already exist about that very subject. I highly doubt I’d have the power to change any minds on that topic anyway.
  • It does not cover everything that ever happened to the Brewers franchise.  Someone told me they would probably not be satisfied with a Brewers book unless it was around 2000 pages.  But I made my best attempt to touch on as many players/games/stats/historical points within my word count as possible!

Who might benefit from reading the book?

  • You probably won’t believe this, but Brewers fans are tops on the list!  Seriously, I wrote this because most of the Brewers books out there are collections of short stories, and none cover Selig’s five year battle to bring baseball back to Milwaukee.
  • General baseball fans wanting to know more about Selig’s early years and the Brewers franchise
  • Wisconsin history buffs since the team is now almost 50 years old and certainly has a place in our state’s history.

My thought is even if you don’t fall into one of the three bullet points about, you probably know someone that does.

I’d like to take this opportunity to again thank those of you following me. I will continue to provide updates right here through the remainder of the publishing process.


Harry Dalton has a place in the book as the architect of the Brewers rise to contenders in 1978


Marvin Milkes – boy does this guy have a place in Brewers history!

William Bartholomay (bought and moved the Braves to Atlanta) and Bud Selig in 2012.  All smiles in the photo…probably not so much back in the mid-1960’s! 
(Image Credit: Getty Images)


Naturally there are stories about Robin Yount, but there are also plenty of lesser-remembered players in the book. Someone just needs to step up and write a Yount book, in my opinion!


Bambi’s Bombers, Harvey’s Wallbangers, and Team Streak all get their due as expected – but other teams (without colorful nicknames) and eras are also well-represented.

3 thoughts on “Bud Selig and the Milwaukee Brewers Book Specifics

  1. Thanks for collecting and sharing all of these stories Chris. I am really going to enjoy this. Just wondering if there is any recognition in the book about organist Frank Charles or P.A. announcer Bob Betts. They were such a huge part of the County Stadium experience, especially Betts’s patented announcements of Cecil Cooper and Sixtooooooooooooo Lezcano.


    • You’re welcome Dale. Yes, I do cover both of those guys. I had forgotten until I started digging that Bob Betts passed away not too long after Bud Selig had the interim tag taken away and was offucially named commissioner. So some happy news for him followed by sadness. And it was a good opportunity to get into how current organist Dean Rosko followed Frank Charles, and was a teenager when hired!


  2. Pingback: Chris Zantow’s Blog Year in Review 2016-17 | Chris Zantow

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